The Filmworks audience continues to grow. Our core patrons are people who love great films. They’re a diverse group from different age groups that are responsive to multiple forms of media. Here’s a breakdown:
Age
• 38%, age 56-plus
• 21%, age 41-55
• 25%, age 26-40
• 16%, under 25
Gender
• 55% Female
• 45% Male
Referral source
• 21%, Friends and family
• 16%, The Fresno Bee
• 13%, Filmworks website
• 13%, The Tower Theatre
• 12%, Other print media
• 10%, Clips newsletter
• 9%, Radio
• 6%, Other
* Demographics according to 2008 festival data